ShopsWired vs Squarespace & Wix
Squarespace and Wix are excellent design-first website builders with commerce added on. ShopsWired is a commerce platform first, with a full website builder included. You get deeper selling tools, 0% transaction fees, and code when you outgrow the templates.
| Squarespace | Wix | ShopsWired | |
|---|---|---|---|
| Entry plan for selling | Basic $25/mo monthly ($19 billed yearly) | Core from $29/mo (billed yearly) | Starter $29/mo ($1/mo for your first 3 months) |
| Platform fee on store sales | 2% on Basic; 0% on Core and up | No separate platform fee stated on the plans page | 0% on every plan |
| Platform fee on digital content & memberships | 7% Basic · 5% Core · 1% Plus · 0% Advanced | Tiered service fee on Pricing Plans, set by your site plan | 0% on digital products |
| Subscriptions | Included | Product subscriptions from Core | Built in on every plan |
| B2B price levels & quotes | Not built in (third-party tools) | Not built in (third-party apps) | Built in on Pro+ |
| Server-side custom code | Code injection only | Wix's developer platform | ShopScript plugins hosted for you (Pro+) |
| Edit the theme's source | No | No | Yes, every theme file |
| AI assistant can run the store | Built-in AI tools | Built-in AI tools | Connect Claude or any MCP assistant |
When merchants outgrow a website builder
Selling gets serious
Wholesale customers, local pickup, in-person orders, smarter subscription billing and supplier networks are built into ShopsWired rather than worked around.
You want full control of the design
Edit any theme file in the built-in editor, or develop locally with live preview. You're never limited to what a template exposes.
You need custom logic
Run your own JavaScript on order events, sync with outside systems, add admin widgets, and store your own data, all hosted for you.
Where Squarespace or Wix is the better fit
- Design-first sites with light selling. Their template libraries are bigger and very polished, and both are quick to learn.
- Built-in scheduling and bookings. Both have mature native booking tools. On ShopsWired, bookings come from a plugin.
- Multilingual sites. Wix has built-in multilingual tools. ShopsWired has no built-in translation tools yet.
- A bare root domain. ShopsWired custom domains use a subdomain such as www.example.com. Root domains aren't supported yet.
A store that grows past the template.
Starter or Pro is $1/mo for your first 3 months.
Sources
- Squarespace pricing: plan prices and transaction fees (checked November 2026)
- Wix plans: plan prices (checked November 2026)
- Wix Help: Pricing Plans transaction fee