B2B & wholesale

Wholesale and retail, in one store.

Give trade customers their own prices, quotes and tax treatment, while retail shoppers see your standard store. It's all built in, so there's no separate wholesale app or second store to keep in sync.

One catalog, many prices

Define levels like Wholesale or Dealer and set a price per product for each. Assign a level to a customer and their prices apply everywhere: product pages, search, cards and page-builder grids.

Quotes when there's no price

Choose what happens when a product has no trade price: require a quote, use the standard or compare-at price, borrow another level's price, or take a percent or amount off.

Orders the way trade buys

Build orders and quotes for customers from the admin, record bank transfers or other offline payments, and attribute sales to the staff member who took them.

Everything a trade program needs

Pricing rules, coupons and tax all know which customer tier they're for, so a wholesale sale never picks up a retail discount by accident.

  • Rule waterfall by product tag or attribute, so product groups price differently per level
  • Quantity price breaks: buy N or more for a lower unit price
  • Strikethrough pricing showing trade customers what they save
  • Trade-only or retail-only coupons
  • Tax rules per customer tier, including tax-exempt trade accounts
  • Sign-up and checkout fields for company, VAT or PO numbers
  • Customer list filtered by level
  • Catalog-only mode to hide prices from the public

Supply other stores, too

If you're a distributor or maker, the Wired network lets other ShopsWired stores resell your catalog at the prices you set for them. Their orders arrive in your store to fulfill.

Open your trade program.

B2B price levels are included on Pro ($99/mo) and above, and Pro is $1/mo for your first 3 months.